LG OLED48CX9LB - TV 48" OLED 4K

We all like to think we're pretty quick, but LG's OLED TVs will blow you out of the water. There's little more frustrating than unboxing your new UHD 4k TV only to find that, actually, the vast majority of the stuff you can find to watch it on it is just(!) HD, or even the dreaded SD. Fear no more. These TVs come with LG's most advanced 4k processor yet, which can actually upgrade HD or SD TV programs or films into UHD 4k - you'll not even notice the difference. As a Smart TV, the LG OLED CX's connectivity is also brilliant. The newest models have Alexa and Google Assistant as part of the package, as well as a wide-ranging webOS operating system for watching everything from on-demand TV to YouTube.

OLED LG TVs come with the best in HDR Dolby Vision technology to optimize movie picture settings as well as Dolby's Atmos film sound program, so even if you can't make it to the cinema you'll get the same experience at home. But what does that really mean? Well, Dolby's Vision IQ technology continually adjusts how your TV displays certain content, changing lighting levels, clarity, and color to show you films and TV exactly how the director meant them to be seen. With Dolby Atmos sound, it should feel like you're right in the film with the stars as the sounds buzz and float past and around you.

All of this groundbreaking tech means that the LG OLED CX is perfect for gaming. Not only will the HDR and Dolby Atmos sounds make your gaming experience more immersive, but everything else in the TV will also make it smoother and more intense. The LG OLED TVs take just 1 millisecond to respond to picture commands, so you'll never have to worry about lag, and - this sounds a bit boring but if you're a gamer you'll know it matters! - the latest HDMI technology.