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Delivery in 1-4 business days for €29.90
Available to own

Inside the box

Under the hood

Energy efficiency

Screen

Flat

Delivery

43UP77009LB, Magic Remote MR21, quick start guide, power cord (detachable), stand

Processor

Quad Core Processor 4K

Model Name

TV LG 43UP77009LB.AEU 2021

Connections

2x HDMI 2.0 (with eARC), 1x USB, 1x LAN (Ethernet), 1x optical digital output (S / PDIF, fiber optic), 2x antenna (1x satellite, 1x cable / terrestrial), 1x CI slot

Product type

LCD TV 4K

VESA standard

200 x 200

Receptions Types

DVB-T2 HD, DVB-C, DVB-S, DVB-S2

Special Features

Image Enhancing with Dual Step Noise Reduction, True Color Accuracy, HDR Dynamic Tone Mapping, 4K Upscale, AI Home, AI Recommendations, Screen Share for Android (Miracast), Auto Low Latency Mode (ALLM), Sports Alert, Quick Access (quick access for streaming services & favorites), HGiG-compatible for convincing HDR display in games

Dimensions with stand

967.0 mm / 622.0 mm / 216.0 mm

Dimensions without stand

967.0 mm / 564.0 mm / 57.1 mm

HDR (High Dynamic Range)

HDR10, Hybrid Log-Gamma (HLG)

Upgrade to 4K today

A high-res TV that movie and sports fans will adore

The LG UHD TV UP7700 is a 4K UHD TV which mixes crystal clear visuals with AI-assisted sound, resulting in a viewing experience that is almost as immersive as the real thing. Whether you're looking for a place to watch NFL or a TV streaming hub, this widescreen set will be ideal.

Astounding visual performance

The standout feature of the LG UHD TV UP7700 is the 43-inch screen. Capable of displaying footage in 4K resolution, it also has full HDR compatibility, allowing movies to look just as the creators imagined. If you want colour and clarity at elite levels, LG have found the answer.

Sound that puts you at the heart of the action

The LG UHD TV UP7700 matches exceptional visuals with sound that's well out of the ordinary. Sporting two 10W channels and ultra surround capabilities, the UP7700 impresses even without soundbars or speakers attached.

Great for gamers

Thanks to ALLM, the LG UHD TV UP7700 will detect your gaming system and have everything set up before you know it, while multiple ports make connection easy. And the TV can even use HGiG technology to fine-tune graphics as the game unfolds, making RPGs and shooters even more absorbing.

Smart extras for everyday life

LG have also made this TV as smart as possible, adding in the ability to use Alexa or Google Assistant, full Netflix menus and access to Disney+ or Apple TV via the WebOS platform. Issue voice commands, use the remote and relax in front of one of the finest TVs around.

Frequently asked questions

How does the minimum rental period work?Plus Icon

You can rent for 1, 3, 6, 12, or 18+ months.

When your rental period is over, you can return your device for free, or keep renting for the same price every month. You can also switch to a longer rental period anytime.

Our rentals are flexible, so you can enjoy tech at your own pace. Learn more about how renting works.

What if I damage a device or cause signs of use?Plus Icon

We want you to enjoy our products as though they were yours. Small scratches and normal signs of use will be cleaned after return for free. There are no charges for device errors from the manufacturer.

In case of severe damage, Grover Care covers up to 90% of damages for all rental categories. Add Grover Care to your rental for better protection.

Check out our example photos of normal signs of use that we repair for free and also photos of more severe damage. Learn more about Grover Care.

How can I return the device?Plus Icon

You can return your device for free when your minimum rental period ends.

You just need to reset the device and remove any data. This way, we can rent the device safely to the next person. Then print out the shipping label, return the device, and your monthly payments will be stopped.

You can drop the device off at any post office or drop-off point of the shipping provider shown on the return label. Learn more about returns.

Will there be a credit check?Plus Icon

When you place an order, our algorithm checks your data to make sure you're a real person. We also complete a quick automatic credit check. This type of credit check is recorded on your credit report but doesn't have an impact on your credit rating.

If your order is declined, you can request a human review of this automated decision.

You can find further information on why and how we do credit assessments in Section 2.2. of our privacy policy.

Is there a cancellation policy?Plus Icon

If you change your mind and your order hasn’t been processed yet, you can cancel it in your account.

If the order has been processed, we can’t stop it from being shipped. But you can contact our support team and they’ll tell you how to proceed.

If your order has already been delivered, you can contact our support team and revoke your order for free within 14 days after delivery. Any delivery fee is not refunded. Learn more about our cancellation policy.

If you rent with Grover Business, there's no 14 days revocation period. But you can contact our business support and ask for a device exchange.

Are there any voucher conditions?Plus Icon
If you're a new Grover customer using our welcome voucher (NEU100 in Germany, START100 in Austria, AHORRA100 in Spain, and BEGIN100 in The Netherlands), then your monthly rent can have a maximum value of €100/month for all devices. All devices will also need to have a subscription period of 3 months or longer.