To say that the new Apple MacBook Pro 2020 Notebook is a step-up from the previous MacBooks would be an understatement. It marks a new era. For the first time, Apple are using a chip – the Apple M1 - that was specifically designed for a mac computer. And it is super powerful. It ups CPU performance by 280% on previous generations, and offers graphics speed 5 times faster. The chip itself has more than 16 billion transistors, and is, simply put, best in class. The Apple MacBook Pro 2020 Notebook is also equipped with a 16-core Neural Engine. Not sure what that means? Well, to put it simply it means absolutely rapid machine learning, image processing, voice recognition and analysis. This notebook is no slouch.

Overheating and short battery life are problems of the past

We’ve all been there. Sitting streaming a new show with your legs burning beneath you as your mac overheats. Well, that’s not gonna happen anymore. The new MacBook Pros are fitted with active cooling technology, which means that your comfort – and your mac’s performance – will never be compromised by it getting too hot. It’s not some mega loud fan either – it’s quiet and concealed. Complementing that is the superior battery life. In fact, it’s Apple’s best ever battery, with up to 20 hours of full use battery life. You’ll never be scrambling around for a charger again.

Beautiful colors, flawless display

The display on the new Apple MacBook Pro 2020 Notebook is quite simply to die for, bringing a clarity and realism unmatched by other computers. The screen is one of Apple’s Retina displays, with sharp bright backlighting provided by LEDs, and the P3 wide color technology offers a color palette far better than the usual sRGB. And, even more impressive, if you take a dip out into a freezing cold day, the picture will actually adjust to the ‘color temperature’ you find yourself in, so that the lighting and picture are as natural as possible.

Say goodbye to grainy webcams

You know the moment. You’ve just logged into an important Skype (or Zoom?) call ready to make a great impression. But then suddenly you notice your camera quality. Why do I look like a grainy blob? How are they even going to identify me? No worries. These MacBook Pros have the answer. They are all fitted with FaceTime HD cameras, and, in combination with that handy M1 processor we were talking about earlier, that means flawless video conferencing.