Grover appoints former Ogilvy Executive Creative Director Tom Berger as Head of Brand Marketing

Berlin, 06.07.2020 – Berlin-based tech subscription company Grover appoints Tom Berger as Head of Brand Marketing. In his new role, the longtime agency creative leader will be responsible for Grover’s overall brand marketing strategy and execution, and will oversee the marketing design, content, and communications teams.

Berger took up his post as Head of Brand Marketing—a newly created position—in July. As such, he will play a key role in strengthening and evolving Grover’s brand communications, and driving the company’s storytelling initiatives. Berger builds on Grover’s two major brand campaigns since its launch in 2015: the Miet’se campaign in 2019 and, most recently, the Zero Gravity campaign. He reports directly to Grover’s CEO and Founder, Michael Cassau.

Berger’s joining coincides with a larger restructuring of Grover’s Growth team into separate Growth and Brand teams. Going forward, Grover’s Growth team, led by recently appointed Senior VP Growth Federico Paullier, subsumes all customer acquisition channels. Grover’s Brand team, under Berger’s lead, will drive all brand marketing initiatives.

Before joining Grover, Australian-born Berger spent more than 17 years working at some of the world’s top creative agencies, leading campaigns for clients such as Coca-Cola, Huawei, Unilever and Netflix. Most recently, he served as Ogilvy Germany’s Executive Creative Director.

“Tom is an innovative, digital-first creative leader with a proven track record of building international brands, whose ideas have translated into multiple awards and recognitions. His wealth of digital and technology branding experience will be crucial for developing the next chapter in Grover’s brand presence. I look forward to working with a top creative like him,” says Michael Cassau, CEO and Founder of Grover.

“I’m absolutely thrilled to be joining Grover at this super exciting time in the company’s rapid growth story. The vision, passion and ambition flowing through the place made the prospect of jumping from agency to brand side an opportunity that I just couldn’t pass up. I can’t wait to start working with Michael and the senior leadership team to take the Grover brand to the next level,” adds Tom Berger.

About Grover

Grover ( is Europe’s market leader in technology rentals, bringing the access economy to the consumer electronics market, by offering a simple, monthly subscription model for the best in tech. Private customers as well as businesses get access to a wide range of over 2,000 tech products including smartphones, laptops, virtual reality (VR) gear, and wearables, profiting from flexibility and full usage rights at a fraction of the purchase price. Grover’s service allows its users to keep, switch, buy, or return products depending on their individual needs. Rentals are available in Germany on and through Grover’s broad online and offline partner network including Europe’s leading electronics retail group, MediaMarktSaturn, as well as Gravis, Conrad, and others. As of 2019, Grover is also active in Austria with its own online platform Grover is a pioneer in the advancement of the Circular Economy: Its business model of renting out tech products to several users across their life cycle allows maximum value to be extracted from each product and reduces e-waste. In 2019 alone, Grover recirculated nearly 100 thousand devices.

Grover was founded in 2015 by Michael Cassau and falls under the access over ownership movement, which also allowed companies such as Netflix, AirBnB and Spotify to grow and succeed. With a total financing volume of 298 million to date and over 100 employees, Grover is one of Germany’s best funded startups.

Press contact

Sarah Schrödel / Mathias Paul
schoesslers GmbH
T: +49 30 555 73 05 14
T: +49 171 99 65 866

E: [email protected]

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