Samsung Germany launches subscription service with Grover


Select Galaxy S20 models can now be rented via Samsung’s online shop

  • Samsung Germany partners with Berlin-based tech subscription company Grover
  • Select products from the Galaxy S20 series can now be rented with Grover via Samsung’s online shop
  • Samsung is the first brand manufacturer to roll out a tech subscription service with Grover

Berlin/Schwalbach a. Ts., 10.12.2020 – Samsung Electronics GmbH and Grover today announce a partnership to bring monthly tech subscriptions to Samsung customers. Select smartphones from Samsung’s Galaxy S20 range can now be rented with Grover directly through Samsung Germany’s online shop. The new rental service is an alternative to the purchasing and financing options currently available in the Samsung online store, and supplements existing value-added services such as the Upgrade program. It is based on the Product-as-a-Service concept, which appeals primarily to customers who prefer usage-based access to technology over product ownership. The rental service is delivered by Berlin-based tech subscription company Grover, whose rental option has been integrated into Samsung Germany’s online shop in the form of a new service functionality.

The new rental service ties in with the rapid development of the so-called “subscription economy” in recent years. At the heart of the subscription economy lies the Product-as-a-Service concept, which highlights the services or outcomes a product can provide rather than the product itself. Instead of buying them, customers pay a monthly fee to subscribe to products throughout a certain usage period.

The rental service, delivered by Grover, falls between payment option and value-added service. It complements Samsung’s existing services – Trade-In, Samsung Care+, and the Upgrade program – which offer Samsung customers additional product access and upgrade options that go beyond a standard purchase.

“Our customers increasingly want maximum flexibility and tailored access options,” says Gerrit Povel, Head of Direct to Consumer Division at Samsung Electronics. “With the new rental service, we expand our existing service portfolio to increase service excellence. We’re creating an additional option for our customers to use Samsung products based on their individual needs, whether those are long or short term. As a tech rental specialist and the market leader in consumer electronics subscriptions, Grover is the perfect partner for us to roll out a subscription option with, enabling us to offer it to Samsung customers as a one-stop service.” 

Michael Cassau, Founder and CEO of Grover, adds: “Over the past couple of years, Grover has proven itself a successful rental subscription partner to Europe’s leading electronics retailers. Now I am happy to welcome Samsung Germany as the first brand manufacturer to partner with Grover. It’s great to see Samsung take this step toward offering its customers flexible access options that can be tailored to individual usage and life situations, and to be pioneering this space together. The seamless technical integration of Grover’s rental option in Samsung’s online shop really demonstrates the adaptability of our plug-and-play rental solution for partners.”

“Samsung powered by Grover”: How it works

Information about the rental service can be found on a dedicated page in Samsung’s online shop. The subscription product portfolio starts out with select smartphones from Samsung’s Galaxy S20 series and is to be gradually expanded to other product categories. 

After the product model, color, connectivity, and storage capacity have been selected in the Samsung Germany online shop, a “rent” option is displayed as a service option to customers. Once a customer has selected the rental service, they click “next” and are redirected to a Grover-own checkout “Samsung powered by Grover”, where they select a rental plan (1, 3, 6, or 12 months) and a payment method (credit card or PayPal).

The rental contract is made between the customer and Grover, and does not require a deposit or paperwork. Included in the monthly rental fee is Grover's signature damage coverage, Grover Care, which covers 90% of the repair or replacement costs for damages of any kind. At the end of a rental, customers have the option of extending their rental, returning their product to Grover, or purchasing it.

About Grover

Grover ( is Europe’s market leader in technology rentals, bringing the access economy to the consumer electronics market by offering a simple monthly subscription model for the best in tech. Private customers, as well as businesses, get access to a wide range of over 2,000 tech products, including smartphones, laptops, virtual reality (VR) gear, and wearables, profiting from flexibility and full usage rights at a fraction of the purchase price. Grover’s service allows its users to keep, switch, buy, or return products depending on their individual needs. Rentals are available in Germany, Austria, and the Netherlands on, as well as – in Germany – through Grover’s broad online and offline partner network, including Europe’s leading electronics retail group, MediaMarktSaturn. Grover is a pioneer in the advancement of the Circular Economy. Its business model of renting out tech products to several users across their life cycle allows maximum value to be extracted from each product and reduces e-waste. In total, Grover has recirculated nearly 150,000 devices.

Grover was founded in 2015 by Michael Cassau. With a total financing volume of €298 million to date, and over 150 employees, Grover is one of Germany’s best-funded scale-ups.

About Samsung Electronics

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

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