Lauren Hoehlein Joseph joins Grover as VP People

Berlin, 08.04.2020 – Berlin-based tech subscription company Grover appoints Lauren Hoehlein Joseph as its first VP People. As VP People, Hoehlein Joseph becomes part of Grover’s leadership team and will report directly to CEO & Founder, Michael Cassau.

Hoehlein Joseph starts her new role in April and is responsible for delivering Grover’s people strategy and for scaling and developing organizational design and impact. In this position, she plays a key role in furthering company growth as the team expands and Grover scales its business. Grover’s team currently consists of more than 100 people and the company’s active subscription numbers are growing at an average monthly rate of 10%.

Hoehlein Joseph has more than 10 years of experience in people and organizational strategy, business development, and management consulting at a diverse set of companies including global consulting firm Bain & Company and innovative product discovery platform The Grommet. She most recently served as Chief of Staff at the co-living provider Quarters.

Michael Cassau, Founder & CEO of Grover, says: “Finding the right VP People for Grover has been a priority of mine and I am thrilled to welcome Lauren into the leadership team. She has a proven track record of solving critical business challenges and driving organizational evolution and culture development. She will be instrumental in ensuring Grover’s future growth from a people-first position.”

Lauren Hoehlein Joseph says: “I’m delighted to join Michael and the Grover team on our mission to expand and simplify global access to the technology needed to work and play. I believe the team is at the heart of any company’s success, and as I've gotten to know Grover I have been inspired by the team’s intrinsic curiosity, energy, and collaborative support. In joining Grover at this strategically pivotal moment, I am compelled by the unique opportunity to shape the people strategy and operations capability from within a strong organic culture and in partnership with teammates equally committed to people-focused growth.”

Hoehlein Joseph has a bachelor’s degree in Linguistics and Cognitive Science from Dartmouth College. She earned an MA in History from the Boston College Graduate School of Arts & Sciences.

About Grover

Grover ( is Europe’s market leader in technology rentals, bringing the access economy to the consumer electronics market, by offering a simple, monthly subscription model for the best in tech. Private customers as well as businesses get access to a wide range of over 2,000 tech products including smartphones, laptops, virtual reality (VR) gear, and wearables, profiting from flexibility and full usage rights at a fraction of the purchase price. Grover’s service allows its users to keep, switch, buy, or return products depending on their individual needs. Rentals are available in Germany on and through Grover’s broad online and offline partner network including Europe’s leading electronics retail group, MediaMarktSaturn, as well as Gravis, Conrad, and others. As of 2019, Grover is also active in Austria with its own online platform Grover is a pioneer in the advancement of the Circular Economy: Its business model of renting out tech products to several users across their life cycle allows maximum value to be extracted from each product and reduces e-waste. In 2019 alone, Grover recirculated nearly 100 thousand devices.

Grover was founded in 2015 by Michael Cassau and falls under the access over ownership movement, which also allowed companies such as Netflix, AirBnB and Spotify to grow and succeed. With a total financing volume of 298 million to date and over 100 employees, Grover is one of Germany’s best funded startups.

Press contact

Sarah Schrödel / Mathias Paul
schoesslers GmbH
T: +49 30 555 73 05 14
T: +49 171 99 65 866

E: [email protected]

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