The ultimate e-scooter subscription: Grover launches its own scooter model
Berlin, 23.07.2020 – After successfully introducing e-scooters to its product range in early 2019, Berlin-based tech subscription service Grover has now launched its own-branded e-scooter. Grover’s e-scooter launches under the company’s micromobility sub-brand ‘GroverGo’ and is tailored to the needs of monthly renters in a post-COVID world.
As European cities emerge from coronavirus lockdowns, e-scooters are returning to the streets. Experts agree that the market will quickly rebound and continue to grow during the upcoming summer months. In time with this upswing, Grover’s own-branded e-scooter provides an accessible and personal mode of mobility that allows people to keep socially distant and avoid enclosed spaces. The new model’s specs accommodate the requirements of monthly e-scooter subscribers, whom Grover has been surveying since entering the micromobility market last year.
Grover first launched its e-scooter monthly subscription service ‘GroverGo’ on the German market in February 2019. As an alternative to the common pay-per-ride offering, GroverGo quickly gained traction among subscribers and was also made available on-and offline through Grover’s retail partners MediaMarkt and Saturn last October.
Grover’s new e-scooter model is based on customer survey insights showing that monthly e-scooter subscribers use their scooters for daily, essential trips rather than spontaneous and leisure rides. With a range of 25km, the new model is the perfect choice for daily, short and medium-length trips to and from work or university. At just under 13kg, it is lightweight and foldable, easily stored away, and quickly charged for on-the-go. Grover’s e-scooter is available on Grover.com from today—starting at €24,90 monthly when selecting the 12-month subscription plan—and delivered straight to the customer’s door within just a few business days. As with all of Grover’s rental products, subscribers are on the safe side in case of accidental damage; ‘Grover Care’ covers 90 percent of repair costs.
„In the past months we’ve seen that compact, light-weight e-scooters with slightly shorter ranges are popular amongst our subscribers,” explains Grover’s CEO and Founder Michael Cassau. „Grover’s e-scooter is our answer to people’s changing mobility habits. Especially now, post-coronavirus, our e-scooter is the perfect alternative to public transport and the well-known pay-per-ride services, allowing subscribers to go beyond the last mile and reach their daily destinations quickly and conveniently, all while avoiding shared spaces or surfaces.”
Unlike with shared, on-demand services, Grover’s subscribers rent their e-scooters individually and can use them exclusively as their own and without any set geographical boundaries during their subscription period. Thanks to a fixed monthly fee, subscribers also have full transparency and control over how much their scooter is costing them.
Insights from Grover’s customer survey of e-scooter subscribers:
More press pictures to download below: Press kit