To build a career as an influencer on Instagram or YouTube, you need to start with the right equipment. The perfect camera for beginners? We say the Sony DSC-RX100 IV. And for advanced vlogging? The Canon EOS 80D. With both cameras, you can flip down the screen, so can keep an eye on your video whichever way you’re looking, or whatever you’re shooting. For cutting and editing, we recommend the MacBook Pro or the iPad. And the great thing about Grover? Every time you order something, you have new material for an unboxing video.